RWJBarnabas improves access with aggressive growth strategy

Today's healthcare consumers increasingly shop for providers like they shop for other items, with 78% looking at two or more physicians before making an appointment with a new practice. Given fierce competition and budgetary pressures, provider growth depends on processes that are proven to drive commercially insured patients. To attract new patients, RWJBaranabas strives to meet consumers where they are as they search online for healthcare and to make it easy to access services. Join this session to learn how RWJBarnabas added over $20 million in contribution margin across more than 600 designated providers, with 6:1 ROI based on new patients alone, and divested from other programs proved less effective. Sponsored by: Healthgrades

After this program, you'll be able to..

• Give patients convenient options for making appointments with your organization by highlighting where consumers can go to find a doctor
• Maintain and grow the number of consumers engaged with your organization by intercepting consumers who are researching competing providers
• Convert patients who are actively seeking care by maximizing your investment in third-party search sites
• Describe to aligned providers how you can help them grow their practices